The story begins in 2015 when Rita Maltese is given a hand-woven loom blanket from the village of San José de Matalacas in Piura. This was the birthday gift from the lady who had been working in her home for several years. The loom piece was very beautiful, an ancestral Peruvian art, they knew that they had to give it a greater utility to use it as a carpet or decoration.
Leather and Looms
For "things that only God knows", Rita and her daughter Anna Marcella, knew a leather goods teacher who made different models of leather handbags and they thought of asking her to apply a part of the loom on the main face of a handbag. The result was incredible! They asked the lady to make more models with different areas of the hand-knitted blanket, and the wallets that came out, they gave them to their friends for their birthdays, who were surprised by such a unique gift.
Fashion with identity
Rita and Anna Marcella realized that the new portfolios were very popular because they were unique and because they were a combination of the ancestral and the elegant. They decided to make an expedition to San José de Matalacas and saw for themselves that among the extreme poverty in which its inhabitants lived, there was a very valuable Peruvian art, and they knew that they could not let it get lost in time. Then a phrase made them start with this new venture: "Nobody had ever given me money for a loom", which was the expression of the first woman artisan with whom they started the project of combining fashion with Peruvian identity.
Burana is the combination of "the ancestral and the elegant". The founders work with different communities in Peru to develop limited edition collections. Among them are the collection Matalacas (mountain), Eten (coast), New Koribeni (jungle), among others. Always seeking to generate an impact on the society that is the center of the company. To develop the collections, pieces of Peruvian fish leather, seeds, hand-woven baskets, looms and embroidery are incorporated.
In 2017 Burana was the first company to sign an agreement with the INPE called Cárceles Productivas. They set up a workshop inside the Santa Monica de Chorrillos prison where they trained the women inmates constantly for more than two years in the art of leatherworking so that they could learn a trade and pay for their civil reparation so that they could successfully reintegrate into society after serving their sentence and would not commit crimes again. .
Burana is characterized by the exclusivity of its designs. Anna Marcella points out that "it is almost impossible to find a person who carries the same wallet as you do, since for each piece only 3 units are made so that you can feel unique and inimitable when carrying a Burana accessory. Every time I think of a new design I know it has to be unique and that inspires me.
A Unique Style
The brand's style is above all elegant, ideal for an executive woman who is strong, resilient and self-confident, who dresses and expresses herself beyond trends, is inimitable and is at the forefront with her own unique vision of fashion. In Burana we seek to complement the style of each woman by offering pieces with a special stamp for each one, so that they can find the accessory that best suits their identity and personality.#NosLucimosContigo
Technology is present in many areas of our day to day, that is why we decided to combine it with fashion, implementing an area within the company to develop new projects in this category. In mid-July 2020, we completed the development of the first prototype of the Smart Glam collection: intelligent wallets that help the user comply with social distancing during the Covid 19. It is designed to alert and provide security for the person using it, even outside of the pandemic, in case of an attempted robbery or assault. This collection is about to be launched in mid-September 2020. You can see more information here
"In Burana we are committed to society, we revalue handmade art through exclusive and avant-garde designs, and we constantly reinvent ourselves to offer the best quality in our products".